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YouTube Red

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Title: YouTube Red  
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YouTube Red

Music Key is a paid subscription music streaming service operated by Google and marketed by its subsidiary YouTube. The service is an extension of Google's existing Google Play Music All-Access service; along with the existing audio-only streaming functionality provided as part of All-Access, Music Key adds integration with YouTube to provide advertising-free streaming of music videos hosted by the video hosting service.

Music Key launched in a limited beta on November 17, 2014, and will become generally available in 2015.[1][2][3] Existing Google Play Music All-Access subscribers will be transitioned to the new service.[4]


  • Features 1
  • Reception 2
    • Indie label licensing 2.1
  • References 3
  • External links 4


A Music Key subscription will allow users to watch official music videos on YouTube without advertisements; through the YouTube mobile app, background playback is available, and users can also save music videos to their device for offline viewing.[2][3] Alongside Music Key, Google also introduced tighter integration between the Google Play Music and YouTube apps; music videos can now be accessed from within the Google Play Music app, and recommendations are now shared between both apps.[2][3]

Google has reached deals with all major record labels, along with a number of independent labels, for their inclusion in the service.[3]


Indie label licensing

In May 2014, prior to the official unveiling of the Music Key service, the Financial Times in June 2014, Robert Kyncl confirmed that these measures were to "to ensure that all content on the platform is governed by its new contractual terms." Stating that 90% of labels had reached deals, he went on to say that "while we wish that we had [a] 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience."[5][6][7][8] The Financial Times later reported that YouTube had reached an aggregate deal with Merlin Network—a trade group representing over 20,000 independent labels, for their inclusion in the service. However, YouTube itself has not confirmed the deal.[3]


  1. ^ "YouTube unveils Music Key subscription service, here's what you need to know". Engadget. AOL. Retrieved 12 November 2014. 
  2. ^ a b c "YouTube announces plans for a subscription music service". The Verge. Retrieved 12 November 2014. 
  3. ^ a b c d e "YouTube Launches ‘Music Key’ Subscription Service with More Than 30 Million Songs". Variety. Retrieved 12 November 2014. 
  4. ^ "Google Play Music subscribers will get free access to YouTube Music Key". PC World. Retrieved 16 November 2014. 
  5. ^ "YouTube will block videos from artists who don't sign up for its paid streaming service". The Verge. Retrieved June 17, 2014. 
  6. ^ "YouTube subscription music licensing strikes wrong notes with indie labels". The Guardian. Retrieved June 17, 2014. 
  7. ^ "Talks with indie labels stall over YouTube music subscription service". The Guardian. Retrieved June 17, 2014. 
  8. ^ "YouTube to block indie labels who don't sign up to new music service". The Guardian. Retrieved June 17, 2014. 

External links

  • Official website
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